Visible

Visible is the new Verizon-owned prepaid carrier, whose goal is to make wireless phone service easy.
MassiveMusic’s journey with Visible was amazing: they helped them work on their brand positioning and connect with a younger audience. How? Doing what they love: with music&sound.
We had the pleasure to translate this into motion graphics, adding shapes and colors to their wonderful sound.

SOUND IN MOTION

Let us take you into this musical adventure. Follow this white sphere and the sound waves; they’ll lead you into a colorful, geometrical world, where its minimal and playful design is the best guide for your exploration.

RING RING, FEEL THE BEAT

What MassiveMusic accomplished is something incredible: they managed to bring an entire sound environment to life for Visible.
Every action has a peculiar sound effect: an incoming call, a text, a notification. They covered them all to make Visible even more unique and memorable.
A universe of sound created to match Visible’s identity and vision.

ACROSS THE SOUND DNA

Here’s the beating heart of the brand, where every detail matters.
Picture an orchestra made of patterns, shapes and colors dancing in endless motion.
The dynamic shots interchanged with fluid and smooth movements, creating a captivating rhythm that goes with the sound of Visible.

Enjoy all the magical transitions and the essence of the minimal design that enhances every detail.
Open your eyes and ears for this great masterpiece.

PICK YOUR TRACK

Can’t decide on the perfect track? We’ve got loads for every moment. That’s how we showcased the music collection of this app. And guess what? Calls won’t keep your feet still either!

INITIAL EXPLORATIONS

Check out some of our early drafts! Right from the start, we aimed for an organic style with subtle textures and strokes. Then, we took a turn towards a big, bold, geometric design.