Tiny Kofi
Join us on a journey into the world of premium coffee with a vibrant motion branding piece that showcases its 9 truly unique flavors. We’re talking about Tiny Kofi, a fictional brand that puts your mood at the heart of the experience.
Our personal project this year is an explainer video and all the visual and product identity for this truly unique brand. We’ve delved into the process of creating a brand from scratch and how to communicate it effectively to the audience.
Today it really feels like Monday
Our product launch campaign is a shining example of how well-crafted visual storytelling can transform a simple concept into an engaging and entertaining visual experience.
We opted for frame-by-frame animation to lend the campaign an artisanal and authentic touch. This technique allows us to meticulously curate each frame, ensuring exceptional fluidity and visual richness.
2d design in motion
Our entire video was crafted in a vibrant 2D motion design style, ensuring seamless integration with all our digital and analog assets.
From our eye-catching packaging designs and products to our captivating logo and social media assets, we’ve employed a consistent aesthetic of simple yet expressive shapes and colors. This cohesive visual language allows us to tell a multitude of stories across all touchpoints.
Tiny colors for a tiny brand
We designed everything, from the main logo to the final packagings. To showcase our unique products, we’ve selected a palette of bold, elegant, and playful colors that are instantly recognizable.
We’ve paired this vibrant color scheme with a playful yet minimal typeface and crafted distinctive geometric shapes. And for the most discerning among you, we introduce our iconic pink mugs, designed to captivate and delight. They might be not very functional, but we would love to have them on our shelves!
Choose your coffee based on your mood
The unique thing about Tiny Kofi is that you can choose your coffee flavor based on how you’re feeling today. It’s an opportunity to try different flavors throughout the week and break your routine. All you have to do is identify your mood, and you’ll be instantly suggested a flavor that’s right for you.
For those of you who love funny copywriting we had so much fun inventing the names of the flavours and the recipes too! Are you more a Chocolate Hug addicted or a Caramel Fireworks specialist? If Chilli trip is your way, then you should go for the Spicy one and your day is ready to start!
A brand in motion
We leveraged every asset to fully immerse ourselves in the world of Tiny Kofi, infusing it into every creative output. From the captivating CGI still lifes to the vibrant 2D social media posts, witness how the brand’s colorful vibe comes to life in every video. Tiny Kofi isn’t just a coffee brand; it’s an ongoing narrative that connects with customers through a super friendly and vibrant tone of voice.
All made in-house
We steered the artistic and creative direction towards a unique blend of natural materials and abstract visuals. Everything, from the initial brief to the last pixel, was created entirely in-house. The result? A sunny, fresh brand that you’d love to see in any storefront.
