Fondazione Milan and Puma want to take you to a trip around the world to tell the story of six social projects in Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero.
The common goal is simple: sport should be a tool for inclusion and education.
“From Milan to the world” is an international contest, calling on the millions of Milan fans to vote on a social project, which Fondazione Milan will support with a donation of €50,000.
We imagined the football to be the main character from the get-go, a trait d’union between the different cities around the globe and the kids playing with it in an ideal circle.
Travel around the world with us
Milan, Melbourne, Nairobi, New York, Kolkata and Rio de Jainero: six wonderful cities, all different, all distinctive. Can you tell them apart?
We used of course the colors of A.C. Milan football club, red/black/white, as well as some earthy colors.
All the children represented the different countries and cities, in a joyful – yet realistic environment.
