Mood

A deep dive into the world of mental wellness, Mood is a personal project that explores the emotions that truly move us. This bold, unfiltered brand, born from our R&D, is a vibrant explosion of color, unconventional art, and a touch of the absurd. We believe every brand has a soul, and we’re passionate about bringing that soul to life with creativity and magic.
For this project, we wanted to go a step further and invite you into our creative process. Witness the birth of a brand as we explore the possibilities of a launch campaign.
Ready to experience Mood? Let’s dive in.

Every one of our personal projects starts like this: a room, a team, and ideas flying in every direction. The only rule? No rules.
For Mood, we asked ourselves: what if relaxing meant getting angry? From there, we created an adorable character, trapped in a world of simple geometric shapes, but besieged by thoughts, doubts, and problems. Until one day he decides to change everything. Enough of running away. It’s up to him to take control. Mood is not just about finding peace, but conquering it. It’s messy, colorful, and incredibly human. Just the way we like it.

What does it take to create an iconic new brand? We started from the ground up, building a world of colors, shapes, and a captivating character.
Crafting our hero and his myriad expressions was a labor of love that spanned weeks. But the results speak for themselves. Have you seen what happens when he loses his cool? He literally breaks the mold.

With Mood, we embarked on a visual journey, exploring a bold color palette: soothing pinks and oranges, juxtaposed with electrifying greens and purples.

A narrative that packs a punch and then comforts you.
Mood is a rollercoaster of emotions, from calm to rage, and the animation mirrors that perfectly. Our team had a blast spinning the camera around our protagonist’s wild ride.
The climax? He takes control, literally devouring the video and all its problems. Poof! It’s gone. Pretty magical, huh?