The commercial is meant to explain and praise the ancient technique of decantation, with the aid of the classical poets Horace and Virgil.
We were on the set with the film crew to work on visual fx from day one. We tried to make the characters as vivid as possible, since they had to recite poetry in an expressive and realistic way, like actors.
History, Italian excellence, poetry and a bit of fun: definitely our cup of tea.