Mectron Sweet Dreams

Mectron, leaders in oral hygiene equipment, have partnered with us to create a cool series of videos highlighting the importance of prophylaxis. Meet Sweet Dreams, our third full CGI chapter.

A dreamlike blend of design and animation that makes you wonder: “What happens if you never brush your teeth?” Spoiler alert: it’s not sweet.

A Dream Picnic

Imagine: open air, endless fields of soft pink grass, and a feast straight out of your sweetest, most indulgent dreams. That’s how we kicked off this video—a tribute to all the dirty pleasures and food porn you could ever crave.
Every 3D element? Crafted down to the finest details, modeled, and textured with such care that you’d honestly want to take a bite out of it.

So shocking. So emotional

Our Secret Recipe? Everyone Knows It by Now:
a mix of frame-by-frame animation and 3D cleanup to give the characters limitless acting potential. The moment of the bite?
Animated by sculpting every single frame, one at a time. A level of precision that almost brings us to tears of pride. Almost.

Plot twist

The video needed to play on a stark contrast between dream and reality, highlighting the pitfalls of bad habits while offering a concrete solution. But to pull it off, we needed the perfect stage: Mec’s room.

Creating it was an absolute blast! Our team meticulously designed this tiny studio apartment, filling it with custom-modeled and textured assets.
The materials? A true feast for the eyes.

A Dreamlike Ending

From the very start, we agreed with the client that the best way to showcase their next-generation product was through photorealistic 3D, designed to highlight materials and design.

But we didn’t stop there: we mixed it all with a touch of creativity, blending in abstract and simplified elements.The result? A dentist visit that’s both informative and surprisingly pleasant. That way, our hero can finally return to sweet dreams… in sync with bouncing sheep.