Corona

We were thrilled to partner with Aggressive on Corona’s first animated campaign, where we had the opportunity to craft four colorful animated videos.

You need to crack a Corona to let it transport you to a vibrant setting where the sun, Latin beats and friendly moments never ends.

There are infinite occasions to which you can enjoy a Corona! On a beach, at a chiringuito, or dancing under the stars.
For each of these, our team of illustrators has created different options, tested many angles, styles, color palette, and characters before choosing the best combination.

We’re having a party tonight with friends and we might make some “noise”. One of the most challenging aspects of the project was creating complex styleframes that could combine texture brushes and grain on characters and environments.
This added different levels of detail to the illustrations while the interplay of lights and shadows blended the product with the 2D worlds.

Summer is coming and it’s the perfect time to enjoy a Corona with friends, gathered around a great barbecue. The scene revolves around the glass bottle and the convivial atmosphere.

Speaking of atmosphere, look at the yellow and blue color palette that we played with to create these unique settings. Whether it’s night or day, indoors or outdoors, we wanted to recreate the radiant vibes of a sunny beach in every styleframe with just a few colors.

The characters embody the Latin spirit, with warm, multicultural vibes and we played with styles, vibrant clothing choices and personalities.

Living La vida más fina with the perfect outfit! Here you can see some of the many tests we produced to create this large crew. Each one is different, each with its own unique style.

To capture every realistic detail of an ice-cold Corona, the videos adopted a mixed media approach, featuring live-action studio shots of the beers, combined with stunning 2D animations and illustrations for a cool, modern, and pop feel.